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Who we are

A football data analysis product, with an editorial arm.

What we produce

SportsIqo reads a match before it is played: a written analysis, the facts behind it (form, head-to-head record, absences, context), a breakdown of outcomes and detailed indicators. Each element comes with its confidence level.

We also publish verified football news: two sources minimum, otherwise we write it in the conditional — or we do not write it at all.

Our rules

Every value we publish is a probability derived from public data. The values of an indicator always carry the same visual weight: we single none out, and we recommend nothing.

Our model reads match data only — form, head-to-head record, absences, competition context. No signal outside that data enters it, at any stage.

How we stand behind our numbers

Every analysis is compared to the real result once the match is played. The resulting rate is public, recalculated continuously, and we remove no error from the calculation.

The method, the model's limits and the matches it got wrong are detailed on a dedicated page.

Read our method

Write to us

A question, an error you spotted, a press enquiry: contact@sportsiqo.com. Common questions are covered in the help centre.